Yokohama gave us a fun assignment to get a bit weird and tell the world about their Avid Ascend with orange oil. It was hard deciding whether we wanted to shoot it, cel animated it, jump into 3D.... So, we did a bit of everything, set to an anthem to orange, in the form of this neat little montage.
It's... orange.


Client: Yokohama Canada
Agency: Giant Ant
Directed by Giant Ant
Creative Direction: Leah Nelson & Jay Grandin 
Script: Leah Nelson & Jay Grandin 
Producer: Teresa Toews
Production Coordinator: Cory Philpott 
Art Direction: Jorge Canedo Estrada


On-set Direction: Jorge Canedo Estrada
Set Production: Robin Leveille, Matt James, Jorge Canedo Estrada
Camera Operator + Lighting: Robin Leveille
Design: Jorge Canedo Estrada, Matt James, Shawn Hight, Lucas Brooking
Animation and Compositing: Jorge Canedo Estrada, Matt James
3D Animation: Nicholas Ferreira, Henrique Barone, Shawn Hight
Cel Animation: Henrique Barone
Music: Ryland Haggis